Guide
Nookal Google Ads attribution: which ads book patients
Google Ads shows you clicks and leads. Nookal shows you who booked. Here is how the two are joined up, so you know which Google ads bring in patients and which only cost money.
The problem
Google shows clicks. Nookal shows patients. Nobody joins them.
Google Ads reports a conversion when someone calls, clicks or submits a form. It never learns whether that person booked in Nookal or turned up to the appointment. Nookal knows the booking, but it never sees your Google leads or what each ad cost.
Without the link between them, you can spend months on a campaign that looks busy and books nobody. Matching the two systems is what shows you the truth.
How the matching works
How a Google ad click becomes a booked Nookal patient.
Lead forms: phone or email
When someone submits a Google lead form, Octavise matches that lead to the patient it becomes in Nookal. A lead that never books stops counting as a result.
Tracking links: the click
For ads that point at your online booking page, you use an Octavise tracking link on the ad. It notes which ad was clicked, and Octavise matches that click to the booking that follows.
Updated every night
You connect Nookal and Google Ads once, with read-only access. Every night Octavise refreshes the matches inside its own system. Nothing is written back to Nookal and nothing is sent to Google.
What you see
Which campaign and ad group booked patients.
For each Google campaign and ad group you see spend, clicks, leads, bookings and new patients, with a plain verdict on whether the ads are paying back. Each patient shows how they were matched.
A campaign that booked nobody is flagged so you can stop spending on it. The figures update every night, with a summary email on Monday morning.
Your patients' privacy
Read-only, stored in Sydney, nothing sent back to Google.
Octavise never stores patients' contact details or clinical records. Phone numbers and emails are turned into one-way fingerprints when they arrive, and your data is stored in Sydney. Octavise cannot change a booking, a campaign or a budget.
Nothing is sent back to Google or Meta. The matching happens inside Octavise, so no booking outcomes or patient details leave it.
“I knew my numbers and my ads were the key to growing my clinic, but the manual entry was a nightmare, and I could only ever guess how many bookings my ads produced. Now within seconds Octavise tells me if my business is growing, what to focus on, and how many bookings my ads bring in.”
Questions
Common questions
Can I see Google Ads results for a Nookal clinic?
Yes. Google leads and tracked ad clicks are matched to the bookings they turned into in Nookal, and the dashboard shows which campaigns and ad groups booked patients. Nookal connects with read-only access and nothing is sent back to Google.
Which of my ads book nobody?
Each campaign gets a plain verdict: paying back, marginal, losing money, or no bookings. A campaign that spent money and booked nobody is flagged so you can stop spending on it.
Do you send anything back to Google or Meta?
No. Matching happens inside Octavise. No booking outcomes or patient details are sent back to Google or Meta.
Talk to us
Find out which ads book patients.
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